brand identity - marketing design - illustration

the Ridgewood Food Co-op is an emerging community-owned grocery cooperative in Ridgewood, Queens, dedicated to making fresh, affordable, and thoughtfully sourced food more accessible to the neighborhood.

I developed a vibrant, illustration led visual identity inspired by neighborhood produce markets, hand-painted signage, and the spirit of community collaboration. Bold colors, expressive typography, and playful, hand drawn vegetables create a warm, approachable identity that celebrates the people and produce at the heart of the co-op.

Designed to grow alongside the organization, the flexible visual system extends across print, merchandise, membership materials, and digital campaigns. The identity is used to introduce the cooperative model, encourage participation, and build a sense of neighborhood ownership.